Free shipping on orders over $45 · Limited first run — while supplies last
Meet the duo Soft & squishable Hug-tested approved Built for tiny handsMeet the duo Soft & squishable Hug-tested approved Built for tiny hands
★ The Duo

The full family.

Two plushies, two best friends, one little world. Take one home — or both.

Every plushie is designed for ages 0–5 · Safety-tested · Machine-washable.

Available Now Lumi plushie — soft companion with curly puff buns, pink glasses, and checkered overalls

Lumi the plushie

Bring imagination to life with Lumi — the cheerful best friend made for cuddles, playtime, and everyday adventures. With her soft plush fabric and comforting size, Lumi is perfect for storytime, nap time, travel, and little hands on the go. Designed for ages 0–5, she’s made to grow alongside your child through every magical moment.

Height6 inches
MaterialSoft plush fabric
CareMachine washable
SafetyCPSIA tested
$20.99 Add Lumi to cart →
Free shipping over $45 Ships from the U.S.
Available Now Aro plushie — soft companion with curly hair, yellow tee, and checkered overalls

Aro the plushie

Meet Aro — the playful sidekick who’s always ready for fun. Whether it’s building blanket forts, going on pretend adventures, or winding down before bed, Aro is made to keep little ones company through it all. Lightweight, cozy, and machine washable, he’s the perfect everyday buddy for toddlers and young children.

Height6 inches
MaterialSoft plush fabric
CareMachine washable
SafetyCPSIA tested
$20.99 Add Aro to cart →
Free shipping over $45 Ships from the U.S.
Save $4 when you bundle

The Best Friends pair.

Lumi & Aro together — the duo that's better as a pair, just like in the books. Two soft companions, one little world.

Lumi plushie
Aro plushie
Free shipping over $45 · Secure checkout · Ships from the U.S. · Made for ages 0–5
★ Loved By Little Huggers

From parents & tiny huggers.

Real notes from the families who've taken Lumi and Aro home — plus space for yours.

★★★★★

"Lumi has not left her side since the package opened. The quality is unreal — and seeing a plushie that actually looks like her? Worth every dollar."

Maya R. · Verified buyer · Lumi plushie

✦ Reviews are gathered from verified buyers. Have your own to share? Send Nic a note.

★ Designed With Care

What's inside every Lumi & Aro plushie.

A few small details we sweat so hugs hold up to a thousand washes.

1

Soft, snuggle-tested

Velvety plush with the kind of squish that earns favorite-toy status by week two.

2

Built for the long haul

Reinforced seams, embroidered features, and outfits that hold up to spills, naps, and the wash cycle.

3

Safety-first, always

CPSIA-tested materials, no loose parts, no sharp edges — designed from the ground up for ages 0–5.